Here's the latest trends in data centre events and video marketing strategies for 2025, reflecting the industry's evolution and the growing importance of digital engagement. Here’s an overview based on recent insights:
Many data centre events are prioritising discussions around sustainability and environmental responsibility. For instance, the Datacloud ESG Summit emphasises climate-responsible operations, addressing the pressures IT infrastructure faces regarding sustainability commitments.
Events like the AI and Big Data Expo highlight the transformative role of AI in data centre operations, including efficiency improvements and new service offerings. The integration of AI is becoming a central theme in many conferences, reflecting its impact on design and operational strategies.
Platforms like TikTok have popularised short-form video content, prompting marketers to create concise, impactful videos that capture attention quickly. Despite this trend, long-form content remains effective, particularly on platforms like YouTube.
The rise of shoppable videos allows viewers to make purchases directly through video content, streamlining the shopping experience and driving conversions. This trend is expected to grow as e-commerce continues to integrate more closely with video marketing.
Effective video marketing strategies increasingly rely on storytelling to connect emotionally with audiences. Brands are using narratives that resonate with viewers' values and experiences to build stronger connections.
About TVNF
Since 2010 TVNF has been creating case studies, videos, events and animations for some of the largest, IT companies in the industry, such as Riello UPS, HCL Technologies, Aginode, Institute of Engineering & Technology and a dozen more.
Not surprising as our founder has held senior roles in major IT organisations such as IBM, Steria, First Data Corporation and Cable & Wireless as well as the Foreign & Commonwealth Development Office. This gives us a leading edge in understanding to help our clients engage and capture more business. Reach out to us to find out how we can help transform and increase your ROI from video and all related digital media.
