Helping lower costs & increase the range & quality of content marketing
2023 will challenge us all to do more with less...
The late great Dr. Edward Deming said "Survival is optional" and as UK and Global trading conditions become increasingly challenging, then you have no option but to fight harder for market share and look at every possible way to control costs.
Creating regular high-quality content is key to success across all forms of marketing. So how can you increase content marketing and at the same time reduce expenditure? This guide should help you achieve exactly that.
Since 2010 The Video New factory has helped countless clients lower their costs for all types of video-related media by use of a combination of shared resources, best practices, training and consulting, integration of on-shore with offshore resources, and A.I.used to deliver radical improvements to automation of media production. Take a look a 20 ways we do this.
Most of these savings can be applied regardless of whether or not you have an in-house resource or an existing marketing agency.
To discover how we can help transform your media production, call +44 (0)1908 968350.
CUT OUT THE MIDDLEMEN
TVNF clients prefer to contract with us directly and have us work alongside their marketing agencies.
1. Cost reduction
We know that marketing agencies often mark up our rates, typically by up to 30%, even for the most straightforward production. And for more advanced work, such as 3D animation this can rise to 50% or more.
Our clients access lower 'trade rates' using a single rate for all types of video production. This helps to reduce the scope and budget for what’s needed from marketing agencies.
OTHER BENEFITS:
- More freedom to move to alternate marketing agencies as we will help you to keep full ownership and control of all media.
- Additional expertise since many marketing agencies and consultants claim to offer video content but often know very little about video marketing best practices.
COMMITMENT = MORE SAVINGS
Our unique flexible managed service allows you to pay a monthly retainers and gain discounts based on volume of hours bought per annum.
2. Volume discount
Flexible managed service contracts can be designed to suit any size of business with monthly budgets starting from as little as £395+VAT.
Save up to 20% on our rate card. The more hours you need the more discount will be provided based on your annual commitment.
OTHER BENEFITS:
- Retainer contracts help budget
- Ease cash flow
- Hours can be used on any service
- Many additional benefits which include free resources are detailed further on.
USE OF A.I. POWERED MEDIA PRODUCTION
We are dedicated to applying the use of advanced Artificial Intelligence software to speed up and help lower our costs, as well as improve the quality of our media production, and we pass the savings of these productivity gains onto our clients.
3. Cost efficiency plus better quality
By using A.I. for editing, transcribing, grading or 2D and 3D animation we can speed up the production process by on average 3x to 5x lowering costs per item of production.
OTHER BENEFITS:
- Faster turn-around
- Lower costs without sacrificing quality
USE OF TV STUDIO TECH REMOVES 65% OF COST
Make use of our advanced TV studio production system for faster simpler production of customer service, training, and eLearning which uses live mixing of camera media to vastly reduce the amount of post production work.
4. Super cost effective & saves your time
Over the last 7 years we have perfected fast production processes for dozens of major clients and projects where our overall time savings and costs per video are on average a 1/3rd of the cost of traditional in-house methods.
OTHER BENEFITS:
- Planning and preparation with presenters supported by teleprompter to reduce the amount of time you need to spend recording
- Free coaching and training on presenting to the camera
- Walk into a readymade environment
- Technicians to help smooth and speed up production
- Ability to instantly review content to ensure the best capture
- Consistent TV production quality
LEVERAGE LOW COST OFFSHORE SERVICES
Our team has 30+ years experience of how to prime and project manage complex projects combining our UK skills with a highly trusted team of offshore suppliers who work under our strict supervision.
5. Leverage offshore cost reduction.
Offshore development has proven its worth with dramatic savings where large amounts of advanced media production skills are needed for things like App development or 3D character animation.
In one recent example, TVNF ran a complex 3D animation project combining our team onshore with offshore services and saved our client (The Institute of Engineering & Technology) 60% over alternative UK-only suppliers.
OTHER BENEFITS:
- TVNF UK management completely de-risks the use of offshore contracts.
- TVNF handles all international billing and taxation through our UK business.
- Access to a wider range of skills such as web and e-commerce development.
FREE VIDEO MARKETING AUDIT
When we 'on-board' our managed service clients they benefit from free in-depth consulting to help them plan video content marketing and make optimal use of media.
7. Optimise media and video content marketing spend
New managed service clients will get a minimum of 1 day of consulting free of charge including; a discovery meeting, a survey of current video content, and a report with recommendations from a senior consultant in our team.
OTHER BENEFITS:
- Discover better ways to create the most effective content
- Develop ways to lower the unit of production cost and ways to maximise return on investment.
FREE DIGITAL MARKETING AUDIT
When we 'on-board' our managed service clients they benefit from free in-depth consulting from our strategic partner for DM, Breathe Agency, to help them review and plan their digital marketing.
8. Optimise digital marketing spend
New managed service clients will get a minimum of 1 day of consulting free of charge courtesy of our alliance with Breathe Agency including; a discovery meeting, a survey of current digital presence, and a report with recommendations from a senior consultant plus a Director from Breathe Agency and TVNF's team.
OTHER BENEFITS:
- Discover better ways to create the most effective digital marketing
- Develop new ways to maximise return on investment.
FREE ACCESS TO STOCK MEDIA
All our managed services clients gain free access to a corporate stock media library with millions of assets legally licensed for their use on the web and social media.
9. Cost avoidance
Stock media for things like music, stills, and video clips is now an essential ingredient for all media contracts.
TVNF clients get free access to a continually updated library of millions of items of stock media, saving on fees of at least £300 per annum or more a year if they make a use across multiple projects.
OTHER BENEFITS:
- Legal license to use on the web and social media.
- TVNF can customize stock media
CREATE MUTIPLE MEDIA ASSETS FROM ONE PROJECT
In today’s world a single video format is not enough. Today’s media needs to be refashioned to suit differing formats for a large range of social media channels and application.
10. Improve return on investment
Over the last decade we have perfected ways to design single video media projects so that multiple types of content can be created.
Clever design and use of advanced automated editing tools mean we can normally increase the number of assets from a single video project by between 5x and 50x.
BENEFITS
- Improves the range and effectiveness of content types and optimizes distribution across platforms like YouTube, Instagram, Email, Pinterest, TikTok, LinkedIn, Podcast, Websites, and Apps.
AVOID NEED FOR SPECIALIST CONTRACTORS
Video is just like I.T. there is no such thing as an all-around specialist covering all disciplines.
Most in-house videographers have a limited range of skills, so when advanced or niche skills are needed companies find themselves having to contract in specialists.
11. Cost avoidance and lower overheads
TVNF has built a team that is truly capable of dealing with most specialised forms of video and media production, from; virtual studio production, timelapse projects, drone shoots, special effects, live streaming, advanced, 3D modeling, TV advertising, and much more.
Avoid the need and associated overheads of bringing in specialists.
OTHER BENEFITS:
- We also help to partner with in-house videographers to give knowledge transfer and improve the use of advanced media production processes.
FREE VIDEO PROJECT MANAGENT APP
TVNF provides advanced project management via our customer service portal and Basecamp App.
12. Loss prevention time savings
TVNF provides a well-tried and tested video project management App for free, to help prevent the risk of costly misunderstandings due to lost emails, poor stakeholder management poor change control, and keep a full audit of all activities and authorization.
OTHER BENEFITS:
- Saves your and our time, helping keep projects on track with minimal overhead.
- Place you in full control.
- Visibility, transparency, and audit.
- Integrates with Google Drive, One-drive, Adobe Cloud & more.
ULTRA-LOW COST TV ADVERTISING
Low-cost next generation TV advertising with Sky and ITV.
13. Alternative lower costing TV advertising
We are now agents for both ITV and Sky and can put together comprehensive highly targeted TV Ads with budgets on par with Google Ads.
OTHER BENEFITS:
- Low advertising budgets are matched by low-cost video and animation.
CREATE LOW-COST IN-HOUSE PRODUCTION STUDIOS
We help clients build their own studios for mass production, then train and support their staff.
14. Lower cost in-house production
We have helped numerous clients who need daily content production to build their own in-house studios with similar fast low-cost production technology to our own.
OTHER BENEFITS:
- Client studio backed up by our team when demands exceed capacity or in times of holidays and sickness and unplanned absence.
REMOVE IN-HOUSE PRODUCTION COSTS
A more radical tactic is to reduce your video production staffing levels to zero, by dispensing with the need for an in-house videographer.
15. Remove operational costs.
We believe that a lot of business filming can be done by ordinary staff given the right equipment and some simple training. Editing and animation which can then be outsourced to us. The operational costs for an in-house videographer which include wages, pension, software, and I.T. equipment and software can easily add up to c. £35,000 per annum. In most cases, we've found we can match their output with a budget of 50% or less. This leaves a saving of £17K or more.
OTHER BENEFITS:
- Better business continuity and resilience as you are backed by a company, rather than an individual and we have to meet all agreed service levels.
- Access to a team with a far wider range of skills.
ALTERNATIVE TO DIGITAL AGENCIES
Many of our clients now trust us to help run key parts of their digital marketing and lead generation campaigns helping minimise their requirements for specialist digital marketing agencies.
16. Reduce digital marketing budgets.
We are not just video content producers, we provide low-cost marketing campaigns which we know most digital marketing agencies charge more than double for.
We have experience in brand design, website and social media site creation and optimisation, and e-commerce and can contract low-cost off-shore specialists for SEO, App support PPC Advertising.
We also have a proven automated video marketing sales lead generation service that works with Linkedin and can be trialed and tested in 30 days.
OTHER BENEFITS:
- Integrates content planning, design, and distribution, saving you time, and costs and simplifying your life.
REMOVE IN-HOUSE PRODUCTION COSTS
A more radical tactic is to reduce your video production staffing levels to zero, by dispensing with the need for an in-house videographer.
17. Remove £35K+ of operational costs.
We believe that a lot of business filming can be done by ordinary staff with the right training and equipment. For most companies, this just leaves editing which can be outsourced to us with ease.
Savings on operational costs for an in-house videographer including wages, pension, software, and equipment of c. £35,000. In most cases, we find we can match their output with a budget of 50% or less.
OTHER BENEFITS:
- Better resilience as you are backed by a company, rather than an individual and we have to meet all agreed service levels.
RECRUIT & TRAIN LOW COST JUNIOR STAFF
TVNF helps clients recruit, train, and support the development of interns and apprentices in both video and digital marketing.
18. Lower cost staff development
During this process, we document and build training, education, and best practice which means when such staff is replaced there is far better handover and business continuity.
OTHER BENEFITS:
- Help with accessing grant funding.
- Expertise in selecting staff with the right attitude.
SAVE UP TO 50% ON VIDEO STUDIO & EQUIPMENT HIRE
Managed service clients needing to hire cameras, lenses, sound equipment, and lights get major discounts.
19. Cost savings
If you are planning to do your own filming, we’ll provide hire to our managed service clients with everything they need with discounts of up to 50% of market rates.
OTHER BENEFITS:
- Training
- Technical support
- Insurance
FREE ACCESS TO LIBRARY OF BEST PRACTICE
Free access to a comprehensive library of templates, training guides, and industry best practices for content design, creation, presentation skills, and distribution.
20. Productivity & quality gains
Improved saves time and costs with tried and tested best practices.
OTHER BENEFITS:
- Knowledge transfer accelerates learning.4
- Helps improve quality
Thanks for reading
As you can see we offer not just savings but ways to help transform business and marketing. Interested? then let's talk.
Call me anytime on 01908 968350
JP Allard - Managing Director
